This font I find very interesting. When I look at this font it is a great design because they're are many different characteristics that go into it
1. Texture- This image has great texture because of the white specs you see in the image. I personally feel like if I were to rub my hand across the font.I would be able to feel the different details in the font.
2. Law of Closure- We ignore the white space that is making the sky scrappers. This allows our minds to fill in the rest of the letters to see the name "Urban Jungle".
3. Kerning- The kerning of the image allows the image to be grouped together and makes it seem that the sky scrappers are one city.
4. All Caps- I feel like the all caps captures your attention, and gives the brand bulk, making it seem powerful and a good company.
There is a constant battle between Apple and Microsoft. We are constantly hearing people arguing about which company is better. I decided to do my analysis of good design and bad design between these two companies and the commercials that they have recently released.
The commercial for Microsoft takes place in an office. We know this right away because of the figure ground that is taking place, because of the suit he is wearing and the table he is sitting at. The psycho motor response hits for me because of the music, and sounds. I feel happy watching the video or it makes me think I will be cool If I buy this tablet. Throughout the video I personally lose focus of the actual product because there is so much going on.
Apple does a wonderful job when it comes to visual communication. The way that the commercial starts up that psycho motor is unbelievable. I believe that psycho motor starts up just because the concept of figure ground. The figure ground in this video is the world. They show you different parts of the world and they make you realize you are a part of the world. The commercial has great contrast, hey tell you a story leaving you wondering how are you changing the world? They also show you how Ipads are changing the world. The selection of color in video is more saturated, and brighter colors leaving you feeling good inside.
Apple wins the race, because they show you the beautiful world we live in and people can relate to that. Who doesn't want to see the world and make it a better place. Where as Microsoft puts you in a office. I think most people in this world want to be making a difference in the world, not sitting on you butt in an office, and some people can't relate to that. Apple created the better design hand down and I look forward to watching more of there commercials.
